We have spoken at length about quality on the site. The fact that there are 3 or 4 other brands, global brands that we would consider our real competitors (in quality). We have also spoken about our purchasing proposition and how we can support the fact we offer a product that is rather unique at the premium end.
Fact, iola rattan furniture is as good as any top end European brand and in most cases actually superior. We are rattan specialists and we are the only NZ business involved actively in the manufacture of our furniture. We compete with Dedon, Cane Line and Gloster and are happy to say that we sell more premium woven furniture than any of them. We have recently won a number of significant hotel projects which we are certain makes us the leading commercial supplier of woven furniture in N.Z
It is not a mistake that we fail to mention some 'brands' as being competitors despite their prices being higher than ours. They use low spec materials and do not offer a quality product. We have no wish to name them because if you are an active reader of our blogs and site generally you will know what to ask to determine quality.
Todays blog post also wanted to address weaving technique. The major European brands use a 1 x 1 technique. It is proper, robust weaving. Almost all other brands do not use this technique. They employ a 2 X 1 weaving which means less material, loose weaving and the only reason they do this is to save on materials.
Look at our weaving, press hard on the surface and it will not move like other woven furniture. There are no gaps. Water struggles to penetrate through out weaving.