Iola 2011 Collection – Must Know Facts

The Rattan Furniture market in New Zealand comprises, perhaps 200 retailers selling a wide range of product from very low to very high end. How to spot a quality product-look at the fibre, the foam and the fabrics used. We could talk about the grade of stainless steel, the weaving style or the frame construction but for a quick guide; fibre, foam, fabric will suffice. We know for a fact that no other rattan furniture product on the market within 50% of our price point is made to iola furniture standards. We also know our furniture is of a higher quality than some brands costing twice as much!

 There are only 5 retail brands using German fibre; Dedon, Cane-Line, Rausch, iola and Gloster. The same 5 also use marine reticulated foam and solution dyed acrylics such as Sunbrella ™. This is no coincidence.  German rattan fibre (we use Rehau) is proven 5X more durable than conventional rattan fibre. Sunbrella has a 50 year history in the development of luxury outdoor fabrics that will not fade or rot even in our U.V. Only marine foam is suitable for permanent outdoor use. Any other foam will rot.

Iola don’t just meet the standards of  other good quality brands we largely exceed them despite the competition being on average, twice the price! We use 316 marine grade stainless steel in out exposed metal fittings. We are aware of one other vendor using this grade of stainless and their product is 3X our price point.

What we are saying is that a mere handful  of vendors are using the best materials available. The rest are using Chinese fibre and  cheap alloy parts. Chinese fibre is recycled plastic bottles and is designed for the European and North American markets which do not have UV issues. New Zealand has brutal UV! It is not a matter of if but when these materials will fail in our climate. The simple reason these vendors do not use German weaving material is because of cost. German fibres cost 3X more than chinese fibres.

Iola is unique. Not only do we use the highest quality materials we also employ manufacturing techniques which are superior. Examples are; one piece dining table construction. Is the table you are looking at knock down? Unless it is from one of the brands listed above we would bet it is. A knock down table is designed to save freight costs at the expense of structural integrity and in our opinion they look terrible because the legs must be bolted on!  iola also employ true ‘1 x 1’ weaving. Can you see gaps or is the waeve not very tight on the furniture elsewhere? We also underweave all of our frames and use commercial grade 1.6-1.8mm gauge metal frames.

There is no compromise at iola. Our furniture is the finest in the world and that is not just marketing hype. Everything about our product screams exceptional quality. We have sourced every component from companies recognised as the global leaders in their chosen field. Moss in the UK, Unique fabrics from Italy, Rauchord from Germany, Sunbrella from the United States.

 There is not any  other product on the market superior to ours yet there are several retailers in Auckland pricing their furniture at our price points  yet do not use good quality materials. The biggest sign of a weak product is the rattan fibre.  It is not just our opinion but fact that the Germans make the best synthetic fibre.

Rattan furniture is the only product we deal in. We are specialists

We encourage all discerning customers to do their research and know what they are buying and ask questions about the fibre, the fabrics, foam and the frames.

There is a reason why iola sells more Premium Rattan Furniture than any other retailer in N.Z

iola is one of two vendors who specify 316 marine grade stainless steel in our outdoor furniture. Many of our customers live in coastal properties where  higher levels of salt air would corrode furniture made from less robust materials. We also use german fibre and marine reticulated foams to ensure four season durability. Contact us today to view our exciting 2011/12 range of designer outdoor furniture.

iola is proud to have been the chosen vendor to supply such a prestigious brand as Virgin Active, a chain of over 120 superior health clubs in the UK. Virgins remit is to phase out all wooden furniture due to its high maintenance. Their member profile demands a quality and designer led product made to commercial standards.

Living quarters furniture, in other words, the furniture that surrounds your living space is as important as your house itself. Quality outdoor furniture will last for many years and its aesthetics will enhance your home life. Practical, beautiful and made from the most durable European and US materials. iola outdoor furniture is luxury that lasts

Why choose iola in Auckalnd, NZ for premium rattan outdoor furniture? Discerning customers will do their research and compare our outdoor furniture to a few other premium brands. It is no coincidence that the highest quality brands use one of two German synthetic rattan fibres (Rehau or Hularo). Second, Google will confirm that non German fibres are to be avoided depending on the climate. We know NZ has the highest UV in the world. Third, iola uses marine grade stainless steel. We are aware of one other outdoor furniture brand in the woven sector who also uses this quality material. Four, we believe we are at the cutting edge of design and well ahead of the competition (eg Sail Bed, Seville, Nova dining collections).

Essentially, we believe our outdoor furniture is unsurpassed in terms of quality and style. The icing on the cake is we are half the price of our competition and in some cases 1/3rd the price! How do we do this you ask. All other international brands sold in NZ are merely agents for the brand. They create nothing and just add margin to the product. Their retailers in turn add more margin.

The bottom line for us is that we produce the highest quality product you can find at a very reasonable price when compared to our peer group. Drop in store today to find out how iola outdoor furniture can add value to your living space. Suggested reading 'About Us', 'Quality Guide'

iola outdoor table and chair settings are of the highest specification and utilise the most advanced manufacturing techniques in their sector. One piece table construction and 1cm glass tops are unique in the market place. German rattan fibre and marine reticulated cushions complimented with premium sunbrella fabrics.

Garden furniture encapsulates a wide range of products and materials. At iola garden furniture is the only product we supply. We are the only NZ garden furniture company catering to the woven outdoor market who are truly involved in the manufacturing process. We have invested man power and technical expertise in our factories to ensure the highest quality control. We believe our garden furniture is world class and in most cases is actually a higher quality than most european brands.

If you are looking for a premium Sun Umbrella for your home, cafe or hotel then please contact Shade7, our joint venture commercial partners within the shade and outdoor furniture market

iola have prepared an outdoor furniture guide to help answer your various questions. It is impartial and we urge all customers to do their research. Of course, we would prefer it if you purchased our furniture and we strongly believe that in the woven outdoor furniture market, our product is superior to almost all of the big European brands and is categorically not bettered by any of those brands. This despite all of them starting at double our price point and one in particular is three times our price point.

The common factor across all quality woven outdoor furniture products being:

German Fibre! We'll say that again. German Fibre is the biggest tell on a quality product. It's presence alone means little but it's absence is telling! Dedon, Cane-Line, Gloster, iola, Manutti and Rausch use german fibre-the rest do not despite many brands being more expensive than iola outdoor furniture, their material components are poor and lack durability.

iola leads the market both domestically and commercially in the supply of premium rattan garden furniture made from raw materials sourced from the recognised leaders in their respective fields such as german rattan fibre, sunbrella fabrics and marine foams.

If by wicker you mean woven synthetic rattan or wicker cane furniture then iola is the market leader in premium quality furniture. No other brand can match our materials, design, durability and overall proposition. Please peruse our website and see you in store soon.

iola outdoor furniture is displayed at the design library south of auckland and at our main showroom at 41 morrin road St Johns.